VIA Rail becomes Official Partner of Ottawa 2017 celebrations
Gateway to the city decked out in festive pageantry
Ottawa – The Ottawa 2017 Bureau and Mayor Jim Watson, in collaboration with lead partner CIBC, are pleased to welcome VIA Rail Canada as an Official Partner of Canada’s 150th anniversary celebrations in the nation’s capital.
VIA Rail will provide train tickets for artists, contests and promotions, as well as collaborate with Ottawa 2017 on pageantry items at the Ottawa and Fallowfield stations. Other marketing initiatives include distributing Ottawa 2017 brochures in stations and lounges in the Quebec-Windsor corridor and on trains across the country.
Additionally, the rail company will add the Ottawa 2017 logo and colourful look of the celebration to the exterior of the Glenfraser lounge car during special events like Red Bull Crashed Ice, the JUNO Awards, La Machine, and others. Visitors arriving by train during those events will be greeted by enhanced pageantry specific to the special event.
“As the nation’s capital, Ottawa is at the centre of celebrations for Canada’s 150th birthday. The partnership between VIA Rail and Ottawa 2017 will enable us to share the festive spirit of the celebrations with travellers from across Canada, and to roll out a warm welcome the moment they pull into in our city,” said Mayor Jim Watson.
“Canada’s 150th birthday is an opportunity to pay tribute to and celebrate our immense country, its heritage, the diversity of its inhabitants, and its quality of life. Connecting more than 400 communities together from coast to coast for almost 40 years, VIA Rail has become a part of Canadian traditions. And as a safe, environmentally friendly mode of transportation, the train is also the smart way to travel. It is in this spirit that VIA Rail invites all aboard for the celebrations! The train is Canada’s best window,” said Yves Desjardins-Siciliano, President and Chief Executive Officer at VIA Rail.
“We’re proud to welcome VIA Rail to the stellar group of Ottawa 2017 partners. Transportation companies like VIA connect Canadians and visitors to our great country, and offer the opportunity to explore Canada’s rich natural and cultural beauty. As we celebrate our country’s 150th, we encourage all Canadians to participate in the year’s festivities,” said Monique Giroux, Vice-President, Sponsorship Marketing & Strategic Partnerships, CIBC.
“We’re very happy to work with VIA Rail to spread the word about the exciting celebrations taking place in Ottawa throughout the year. In addition to the ubiquitous Ottawa 2017 pageantry, there will be the opportunity to feature some of the major Signature Events at the Ottawa Station as, giving travellers a flavour of the events taking place when they arrive,” said Guy Laflamme, Executive Director of the Ottawa 2017 Bureau.
Canada’s 150th anniversary celebrations will offer Canadians and visitors from around the world an exceptional and memorable year of high-caliber experiences while bringing a record number of visitors to Ottawa in 2017 to celebrate this important milestone for our country.
Ottawa 2017 thanks its lead partner CIBC, premier partner Bell, the Government of Ontario (www.ontario.ca/150 #ontario150) and the Government of Canada (www.canada.ca/150 #canada150) for their contributions in helping to deliver twelve full months of bold events, immersive experiences and all-out celebrations.
About VIA Rail Canada
As Canada’s national rail passenger service, VIA Rail (viarail.ca) and its 2,600 employees are mandated to provide safe, efficient and economical passenger transportation service, in both official languages of our country. VIA Rail operates intercity, regional and transcontinental trains linking over 400 communities across Canada, and about 180 more communities through intermodal partnerships, and safely transports nearly four million passengers annually. The Corporation was awarded seven Safety Awards by the Railway Association of Canada over the last eight years. For more information, visit: www.viarail.ca/en/about-via-rail.
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Denise LeBlanc – Manager, Media Relations
VIA Rail Canada
514 871-6010 or 1 877 393-8787