Ottawa 2017 welcomes Bell as Premier Partner, announces La Machine – a North American first coming to Ottawa

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Ottawa – The Ottawa 2017 Bureau and Mayor Jim Watson, along with lead sponsor CIBC, are pleased to announce Bell as the first Premier Partner and the Official Media Partner for Canada’s 150th anniversary celebrations in the nation’s capital.

Bell’s broadband wireless and fibre networks and leading media properties will power the Ottawa 2017 celebrations across multiple platforms and screens, engaging Canadians around the country in the festivities in Ottawa, which include a new Signature Event, also announced today.

A North American first, La Machine will captivate audiences with its ambulatory urban theatre on the streets of downtown Ottawa next summer. The production company, world-renowned for its extraordinary, large-scale machines, is based in Nantes, France, a nation that contributed so much to the making of Canada.

“We are incredibly pleased to have Bell join the Ottawa 2017 team as the first Premier Partner and the Official Media Partner as we get ready to celebrate Canada’s sesquicentennial,” said Mayor Watson. “With Bell’s world-class communications technology and national media presence, the 150th celebrations will resonate across the country, enabling Canadians and visitors alike to partake in mesmerizing experiences like La Machine, who will be visiting Canada for the very first time.”

“As Canada’s, and Ottawa’s, longest-serving communications company, Bell is proud to partner with Ottawa 2017 and put our world leading network technology behind Canada’s 150th anniversary celebrations in the national capital,” said George Cope, President and CEO of Bell Canada and BCE Inc. “With Bell Media’s strong Ottawa presence and national reach, every Canadian will be able to join in the nation’s biggest birthday party.”

Some examples of how Bell’s partnership will enhance and elevate the Ottawa 2017 experience include the development and launch of an experiential app that will enable users to interact digitally during special events throughout the city. Bell will also power the Ottawa 2017 travelling kiosk deployed at major events across the region leading up to and throughout 2017. In addition, Bell will bring a unique interactive element to the Underground Multimedia Experience, an impressive subterranean production in the city’s highly anticipated Light Rail Train system.

Founded in 1999, La Machine constructs unusual theatre objects with its team of artists, technicians and theatre designers. Free for spectators, the exact dates and location of their Ottawa performance will be announced in the coming months.

“Taking a production of this magnitude to the streets, where a collective imagination, an intangible heritage and a shared identity come into being, is not a trivial matter. A nation’s identity and culture stems from these grassroots,” said François Delarozière, Artistic Director, La Machine. “We hope our art form will connect with and inspire Ottawa residents and all Canadians in 2017.”

“CIBC is delighted that La Machine is making its North American debut as part of the next year’s celebrations in our nation’s capital,” said Monique Giroux, Vice-President, Sponsorship Marketing & Strategic Partnerships, CIBC. “As Canada’s bank since 1867, we welcome Bell – another homegrown brand – to the expanding group of Ottawa 2017 partners who are helping to bring this and other unique and memorable experiences to Canadians.”

After initiating discussions with La Machine in their hometown in February 2015, Guy Laflamme knew that they would be a riveting component of the celebration program. “It’s a thrill and an honour to introduce La Machine to North American audiences,” noted the Executive Director of the Ottawa 2017 Bureau. “Their majestic creatures and style of roving theatre will enchant and create cherished, unforgettable moments. Thank you to Bell for partnering with Ottawa 2017 to help Canadians from coast to coast to coast share in the experience.”

Photos for media use, courtesy Ottawa 2017 and La Machine:

Video for media use, courtesy La Machine:

Stay informed on plans for Canada’s 150th birthday celebrations in the capital. Visit, follow us on Twitter @2017ottawa (#Ottawa2017) and on Facebook.


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Media information:


Ottawa 2017

Denise LeBlanc – Manager, Media Relations

[email protected]



Jacqueline Michelis – Media Relations

[email protected]


La Machine

Frédette Lampre – Head of Marketing and Partnerships

+33 (0)2 40 47 58 08

[email protected]