Ottawa 2017 billboards a sign of the times

New welcome signs will greet motorists entering gateways to City of Ottawa for the next two years

Ottawa 2017 Signs

Ottawa – Ottawa 2017 and Ottawa Mayor Jim Watson, in collaboration with lead partner CIBC, unveiled signs that will greet motorists entering the capital via major highway routes.

“With just under a year to go, we’re painting the town Ottawa 2017,” said Mayor Watson. “From the moment people enter City limits, we want them to feel welcome and excited for these once-in-a-lifetime celebrations.”

Canada’s 150th celebrations will offer Canadians and visitors from around the world an exceptional and memorable year of high-caliber experiences. It will bring a record number of visitors to the capital throughout 2017 to celebrate this important milestone for our country.

“We invite Canadians from coast-to-coast-to coast to join us in marking this historic milestone by experiencing our nation’s capital like never before,” said Monique Giroux, Vice-President, Sponsorship Marketing & Strategy, CIBC. “Through our involvement in co-hosting this landmark celebration of Canada and CIBC’s shared 150th anniversary, we look forward to bringing to life memorable experiences that will ignite our pride, creativity and passion for our country and create a lasting impact for all Canadians.”

“Ottawa 2017 has developed an impressive, city-wide pageantry program to increase awareness about the celebrations and create a festive atmosphere throughout the capital region,” said Guy Laflamme, Executive Director of the Ottawa 2017 Bureau. “By engaging partners from all sectors, we’re ensuring that the celebrations for Canada’s 150th birthday will resonate throughout Ottawa in 2017.”

Five 2.4m x 1.2m (8ft x 4ft) signs will be installed in the coming weeks at the following locations:

  • Highway 7 Eastbound (west of Hazeldean Rd.)
  • Highway 174 Westbound (west of Cumberland Ferry)
  • Highway 416 Northbound (north of Dilworth Rd.)
  • Highway 417 Eastbound (east of Richardson Rd. underpass)
  • Highway 417 Westbound (west of Rockdale Rd. underpass)

This Ottawa 2017 gateway greeting project is made possible through a partnership with Ontario’s Ministry of Transportation.

Photos for media use, courtesy Ottawa 2017:

Stay informed on plans for Canada’s 150th birthday celebrations in the capital. Visit, follow us on Twitter @2017ottawa (#Ottawa2017) and on Facebook.